The promotion program for packaged olive oil is under the aegis of the Ministry of Industry. Its aim is to improve and strengthen the image of Tunisia as an olive oil producing country and to encourage Tunisian olive oil companies to export packaged olive oil.
Its main activities are divided into two parts:
- - Helping companies to access and develop in foreign markets,
- - Reinforcing tunisia's image as a major olive oil producing country
- Organization of participations at the international Agro- food fairs;
- Organization of promotion campaigns in target markets;
- Organization of trade missions to Tunisia and prospecting missions in target markets
- Organization of promotional events
- Organization of promotion campaigns in the domestic market;
- Organization of training for Tunisian olive oil companies;
- Organization of the national competition for the best packaged Tunisian olive oil.